Sunday, May 15, 2011

New Oceans campaign by Selfridges

Picked this up from the Greenwise Green business blog. 
Department store Selfridges has launched a major campaign to raise awareness about the world’s dwindling fish stocks. The five-week campaign, Project Ocean, will raise awareness about over-fishing and the prospects of a world with "no more fish in the sea".The store has teamed up with the Zoological Society of London, a range of NGOs and artists on what it is branding as the"biggest ever retail activism" campaign.

The multi-platform, multi-faceted campaign aims to engage Selfridges 30,000 daily customers, through debate, art, entertainment and "fun". New York artist Jason Hackenwerth has created massive balloon installations, while fashion designer Katharine Hamnett, has designed a 'No More Fish In The Sea?’ T-shirt. Meanwhile, the store will play host to a forum for international marine protection campaigners and environmentalists to discuss and highlight the plight of the world’s fisheries. It is also launching a fish guide, restaurant guide, website and a phone app.

Project Ocean has been launched in the lead up to next’s week meeting of the European Union (EU) Agriculture and Fisheries Ministers in Brussels and will culminate with the UN’s GLOBE World Ocean’s Day summit on June 8.

To see more on this great initiative click the link to Project Ocean. 

1 comment:

  1. This is a great way to get more people involved and interested, even if they are not interested in science. Sometimes public campaigns linked to department stores and fashion labels like this speak to people a lot more than governmental campaigns do. Good luck to them! (And I'll be buying a tshirt!)